The Journey of Novfeed: From Vision to Reality
Novfeed was established in 2020 by a group of passionate entrepreneurs, born from the intersection of a microbiologist's expertise, an environmental economist's vision, and an aquaculture enthusiast's drive. They recognized a unique chance to tackle two major challenges at once: the escalating problem of organic waste disposal and the rising need for sustainable fish feed and nutrient-rich organic fertilizer. What started as a small-scale research initiative has since evolved into a trailblazing company reshaping the way we view waste and nutrition in both aquaculture and agriculture.
Tanzania faces a growing fish demand amid declining wild catch, creating a 480,000-ton annual supply gap and driving up prices, especially for low-income families. Fish farmers struggle with costly, poor-quality feed, leading to stunted fish growth and lower incomes. At the same time, millions of tons of organic waste are dumped in landfills, releasing harmful emissions, while demand for nutrient-rich, affordable fertilizer remains unmet. Novfeed addresses all three challenges by transforming organic waste into high-quality, protein-rich fish feed and organic fertilizer—offering a sustainable, circular solution that supports farmers, protects the environment, and improves food security.
Novfeed tackles three major challenges—organic waste pollution, the high cost of fish feed, and the scarcity of affordable, nutrient-rich fertilizer—through an innovative biotechnology solution. Using a proprietary microbial fermentation process, Novfeed transforms collected organic waste into a high-protein biomass by feeding it to carefully selected, non-GMO microbes in controlled bioreactors. This process produces a sustainable, cost-effective fish feed that meets the nutritional needs of farmed fish while significantly lowering production costs for farmers. Additionally, the residual byproduct is repurposed into high-quality organic fertilizer, enriching soils and supporting sustainable agriculture. By turning waste into value, Novfeed creates a circular system that supports food security, environmental health, and economic opportunity.
Key milestones in our journey
Novfeed was founded by a team of agricultural scientists and entrepreneurs with a vision to transform organic waste into valuable resources.
After months of research and development, we created our first prototype processing system and began small-scale production.
We officially launched our first commercial products, establishing partnerships with local farmers and waste management facilities.
Expanded operations to three regions in Tanzania and received our first sustainability award for innovation in circular economy solutions.
Developed new processing techniques that increased protein yield by 40% and expanded our product line to include specialized aquaculture feeds.
Currently expanding to neighboring countries while developing new bio-fertilizer products that will further our mission of creating sustainable agricultural solutions.
Key milestones and impact numbers
Organic waste processed annually
Using our sustainable solutions
In crop yields with our bio-fertilizers
Actively served across Tanzania
For innovation and sustainability
Working toward our mission
The visionaries behind Novfeed
Co-founder & CEO
A microbiologist with honors, Diana brings deep scientific expertise to lead Novfeed's strategic vision and technological innovation.
Co-founder & COO
Natural Resources and Environmental Economist (Hons) managing our operational strategy.
Together, our founders combine scientific expertise with business acumen to lead Novfeed's mission of transforming organic waste into sustainable agricultural solutions.
Join us in creating a more sustainable future for agriculture and waste management in Tanzania and beyond.
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